HelloFresh and Gousto are the UK's two biggest meal kit services. After testing both for 3 months, here's the honest comparison on price, variety, taste, and flexibility.
Price Comparison
| Plan | HelloFresh | Gousto |
|---|---|---|
| Price per meal | £4.99 | £4.49 |
| 2 people, 3 recipes/week | £29.94/week | £26.94/week |
| 4 people, 4 recipes/week | £79.84/week | £71.84/week |
| First box discount | 60% off | 60% off |
Winner on Price: Gousto — 50p cheaper per meal = £3/week savings = £156/year cheaper on a 2-person plan.
Head-to-Head Comparison
| Category | HelloFresh | Gousto | Winner |
|---|---|---|---|
| Price per meal | £4.99 | £4.49 | Gousto |
| Recipes per week | 30–40 | 60+ | Gousto |
| Dietary filters | 5 | 10+ | Gousto |
| Portion size | Generous (often leftovers) | Exact portions | HelloFresh |
| Cooking time | 25–45 mins | 10–40 mins | Gousto |
| App rating | 4.7★ | 4.8★ | Gousto |
| Taste (our testing) | Classic, crowd-pleasing | Adventurous, global | Tie |
Overall Verdict
Choose HelloFresh if...
You prefer classic comfort food, have picky eaters, want generous portions, or value simplicity over variety.
Choose Gousto if...
You want more variety, cook for different dietary needs, want faster meals, or are price-conscious.
START TODAY
Try Meal Kits with 60% Off
Both HelloFresh and Gousto offer 60% off your first box
Compare Meal Kits →Sento earns a referral if you click — never affects our recommendations.
Sento earns a referral if you click through our links — this never affects our recommendations. Prices and details correct at time of publication. Updated February 2026.