Affiliate Disclosure
Last updated: 26 February 2026
1. How We Make Money
Sento is a free-to-use comparison platform operated by Aphiliate LTD (Company No. 14732721). We earn revenue through affiliate commissions — when you click a link on our site and make a purchase or sign up with one of our partner providers, we may receive a referral fee at no extra cost to you.
This affiliate income is what allows us to keep Sento completely free for users.
2. What Are Affiliate Links?
Affiliate links are special tracking URLs that tell a merchant or service provider that a customer was referred by Sento. When you click one of these links, a small cookie or identifier is placed so the partner can attribute any subsequent purchase to us.
You will never pay more by using our affiliate links. In many cases, we negotiate exclusive discounts that are only available through our links.
3. Our Commitment to Impartiality
We take editorial independence seriously. Here's how we ensure our recommendations remain trustworthy:
- No pay-for-placement — companies cannot pay to be ranked higher in our comparisons.
- Genuine reviews — our comparisons are based on real features, pricing, user reviews and our own research.
- Full coverage — we include providers regardless of whether they have an affiliate programme with us.
- Transparency — we clearly label affiliate links and sponsored content where applicable.
4. Affiliate Partners & Networks
We work with a range of affiliate networks and direct partnerships, including but not limited to:
- TravelPayouts / Emerald — airport parking, flights, hotels and travel services.
- Amazon Associates — physical products and hardware.
- Direct partnerships — selected comparison sites, crypto platforms, VPN providers and more.
Each partner has its own terms and conditions. When you leave Sento via an affiliate link, you are subject to that partner's privacy policy and terms.
5. How Commissions Work
Commission structures vary by partner and may include:
- Cost per acquisition (CPA) — a fixed fee when you complete a purchase or sign-up.
- Revenue share — a percentage of the sale value.
- Cost per click (CPC) — a small fee when you click through to a partner site (rare).
Commission rates typically range from 1% to 15% depending on the product category and partner. This does not affect the price you pay.
6. Cookies & Tracking
When you click an affiliate link, a tracking cookie may be stored in your browser. This cookie typically lasts between 24 hours and 90 days, depending on the partner's programme. For full details on how we use cookies, see our Cookie Policy.
7. FTC & ASA Compliance
This disclosure is provided in accordance with the UK Advertising Standards Authority (ASA) CAP Code and the US Federal Trade Commission (FTC) guidelines on endorsements and testimonials. We are committed to full transparency in all our commercial relationships.
8. Questions?
If you have any questions about our affiliate relationships or this disclosure, please contact us at hello@sentobot.com.