Health & Fitness · Health & Fitness

    Best Skincare Products UK 2026

    Compare the best serums, moisturisers and retinol products in the UK for 2026. The Ordinary, CeraVe, Paula's Choice, La Roche-Posay reviewed and ranked.

    March 202614 minCost of The Ordinary Niacinamide — best-selling serum in the UKSentoBot Editorial
    Contains affiliate links — Referral done ✅ if you book through our link, at no extra cost to you.
    💪

    Explore the Health & Fitness Hub

    Gym memberships, supplements & fitness gear — compare and save.

    We've tested 40+ skincare products across serums, moisturisers, and retinols to find the best options for UK skin types in 2026. From budget-friendly The Ordinary to dermatologist-favourite CeraVe, here are our top picks.

    Best Serums — Quick Comparison

    SerumPriceRatingKey IngredientBest For
    🏆 The Ordinary Niacinamide 10%£6.50⭐ 4.8/5Niacinamide + ZincOily skin, pores, blemishes
    Paula's Choice 2% BHA£32⭐ 4.9/5Salicylic AcidBlackheads, exfoliation
    The Ordinary Hyaluronic Acid£8.50⭐ 4.7/5Multi-weight HAHydration, all skin types
    La Roche-Posay Vitamin C10£38⭐ 4.7/5Vitamin C + SalicylicBrightening, anti-ageing
    CeraVe Resurfacing Retinol£18⭐ 4.6/5Encapsulated RetinolFine lines, beginners
    START TODAY

    🏆 Our Top Pick: The Ordinary Niacinamide 10% + Zinc 1% — £6.50

    The UK's best-selling serum. Minimises pores, controls oil, and clears blemishes. Incredible value.

    Check Latest Price on Amazon →
    Sento earns a referral if you click — never affects our recommendations.

    Best Moisturisers — Quick Comparison

    MoisturiserPriceRatingTextureBest For
    🏆 CeraVe Moisturising Cream£14⭐ 4.9/5Rich creamDry skin, eczema-prone
    La Roche-Posay Toleriane£18⭐ 4.8/5Light fluidSensitive skin
    Neutrogena Hydro Boost£13⭐ 4.7/5Water gelOily/combination skin
    The Ordinary NMF + HA£9.90⭐ 4.6/5Lightweight creamBudget, normal skin
    Kiehl's Ultra Facial Cream£32⭐ 4.8/5Medium creamAll skin, premium feel

    Best Retinols — Quick Comparison

    RetinolPriceRatingStrengthBest For
    🏆 The Ordinary Retinol 0.5%£6.80⭐ 4.7/5MediumBeginners graduating up
    Paula's Choice 1% Retinol£42⭐ 4.8/5StrongExperienced users, anti-ageing
    CeraVe Resurfacing Retinol£18⭐ 4.6/5GentleFirst-time retinol users
    La Roche-Posay Retinol B3£42⭐ 4.7/5MediumSensitive skin + retinol
    The Ordinary Granactive Retinoid 2%£10⭐ 4.5/5Gentle (retinoid)Very sensitive skin

    Understanding Your Skin Type

    Before investing in products, identify your skin type to choose the right formulations:

    • Oily: Shiny T-zone, enlarged pores. Use lightweight, oil-free products. Key ingredients: Niacinamide, Salicylic Acid.
    • Dry: Tight, flaky skin. Use rich creams with ceramides. Key ingredients: Hyaluronic Acid, Squalane, Ceramides.
    • Combination: Oily T-zone, dry cheeks. Use different products on different zones or balanced formulas.
    • Sensitive: Easily irritated, redness-prone. Avoid fragrance, stick to minimal ingredients. Brands: CeraVe, La Roche-Posay.
    • Normal: Lucky you! Focus on maintenance and prevention.

    Best Serums — Detailed Reviews

    1. The Ordinary Niacinamide 10% + Zinc 1% — Best Overall (£6.50)

    ✓ Incredible value — £6.50 for 30ml
    ✗ Can pill under some moisturisers
    ✓ Reduces pores, oil, blemishes
    ✗ 10% niacinamide can irritate sensitive skin
    ✓ Fragrance-free, vegan
    ✗ Watery texture — needs layering skill

    The UK's most-loved serum. Niacinamide (Vitamin B3) regulates sebum, while Zinc controls blemishes. Apply to damp skin AM and PM before moisturiser. Pro tip: If pilling occurs, use less product and wait 30 seconds before moisturiser.

    Buy The Ordinary Niacinamide →

    2. Paula's Choice 2% BHA Liquid Exfoliant — Best for Blackheads (£32)

    ✓ Cult-favourite, 8M+ sold
    ✗ Premium price vs drugstore
    ✓ Unclogs pores from inside
    ✗ Can cause purging initially
    ✓ Also smooths fine lines
    ✗ Not for very dry skin

    Salicylic acid (BHA) is oil-soluble, meaning it penetrates pores to dissolve blackheads from within. Use 2-3x weekly at night after cleansing. Wait 20 mins before retinol. This replaced daily scrubs for thousands of UK skincare fans.

    Buy Paula's Choice BHA →

    3. The Ordinary Hyaluronic Acid 2% + B5 — Best for Hydration (£8.50)

    ✓ Multi-weight HA for deep hydration
    ✗ Must apply to damp skin
    ✓ Works for all skin types
    ✗ Sticky texture alone
    ✓ £8.50 vs £40+ alternatives
    ✗ Less elegant than Korean options

    Hyaluronic acid holds 1000x its weight in water. This formula uses low, medium, and high molecular weight HA to hydrate at multiple skin depths. Critical: Always apply to damp skin, then seal with moisturiser — HA can draw water OUT of skin if applied to dry skin in dry climates.

    Buy The Ordinary HA →

    Best Moisturisers — Detailed Reviews

    1. CeraVe Moisturising Cream — Best Overall (£14)

    ✓ 3 essential ceramides + HA
    ✗ Rich texture — too heavy for oily skin AM
    ✓ MVE technology — 24hr release
    ✗ Large tub is less hygienic
    ✓ Fragrance-free, dermatologist-developed
    ✗ Matte finish — no glow

    CeraVe's hero product. Ceramides restore the skin barrier (critical for eczema, dry skin). The patented MVE technology releases moisturising ingredients throughout the day. Use the tub for body and face PM; get the lotion for face AM if you're oily.

    Buy CeraVe Cream →

    2. Neutrogena Hydro Boost Water Gel — Best for Oily Skin (£13)

    ✓ Oil-free, won't clog pores
    ✗ Contains fragrance
    ✓ Cooling gel texture
    ✗ Not enough for very dry skin
    ✓ Absorbs instantly, no residue
    ✗ Less barrier repair than CeraVe

    If you hate heavy moisturisers, this is your answer. The water-gel formula delivers hyaluronic acid hydration without any greasiness. Perfect under makeup. Available in fragrance-free version if sensitive.

    Buy Neutrogena Hydro Boost →

    3. La Roche-Posay Toleriane Sensitive Fluid — Best for Sensitive Skin (£18)

    ✓ Prebiotic formula, minimal ingredients
    ✗ Light — layer in winter
    ✓ No fragrance, parabens, alcohol
    ✗ Premium price for simple formula
    ✓ Soothes redness and irritation
    ✗ Pump dispenser can waste product

    Developed with dermatologists for reactive skin. Contains La Roche-Posay thermal spring water (naturally soothing) plus niacinamide. If your skin reacts to everything, start here.

    Buy La Roche-Posay Toleriane →

    Best Retinols — Detailed Reviews

    1. The Ordinary Retinol 0.5% in Squalane — Best Value (£6.80)

    ✓ £6.80 vs £40+ alternatives
    ✗ Can cause irritation — start slowly
    ✓ Squalane base is hydrating
    ✗ Oil texture not for everyone
    ✓ Multiple strengths available
    ✗ Takes 12 weeks for visible results

    Pure retinol suspended in squalane for stability. Start 2x weekly, build to nightly. The 0.5% is ideal if you've used gentler retinoids before. Expect mild peeling initially — this means it's working. Always use SPF the next day.

    Buy The Ordinary Retinol →

    2. Paula's Choice Clinical 1% Retinol Treatment — Best Premium (£42)

    ✓ 1% retinol + peptides + vitamin C
    ✗ Premium price
    ✓ Elegant lightweight lotion
    ✗ Strong — not for beginners
    ✓ Visible results in 4-6 weeks
    ✗ Requires careful introduction

    For experienced retinol users ready to level up. The peptides and vitamin C boost collagen production while the retinol accelerates cell turnover. Use pea-sized amount, 3x weekly to start, with a buffer cream underneath if sensitive.

    Buy Paula's Choice Retinol →

    3. CeraVe Resurfacing Retinol Serum — Best for Beginners (£18)

    ✓ Encapsulated retinol = gentler release
    ✗ Lower strength than pure retinol
    ✓ Ceramides protect the barrier
    ✗ Results slower than stronger options
    ✓ Boots/Superdrug availability
    ✗ Some find it not strong enough

    The perfect first retinol. Encapsulated retinol releases gradually to minimise irritation, while ceramides and niacinamide support your skin barrier. Use nightly — most people tolerate this from day one.

    Buy CeraVe Retinol →

    Beginner Routine (£35 total)

    • AM: Splash with water → The Ordinary Niacinamide (£6.50) → CeraVe Moisturising Lotion (£12) → SPF 50
    • PM: CeraVe Hydrating Cleanser (£12) → The Ordinary Hyaluronic Acid (£8.50) → CeraVe Moisturising Cream (£14)

    Anti-Ageing Routine (£80 total)

    • AM: Gentle cleanser → Vitamin C serum → Moisturiser → SPF 50
    • PM (3x week): Cleanser → Paula's Choice BHA (£32) → Wait 20 mins → Paula's Choice Retinol (£42) → Rich moisturiser
    • PM (other days): Cleanser → Hyaluronic Acid → Moisturiser

    FAQ

    Can I use Vitamin C and Niacinamide together?

    Yes! The old advice to avoid this combo is outdated. Modern formulations are pH-adjusted and work beautifully together. Layer Vitamin C first, then Niacinamide.

    When should I start using retinol?

    Prevention beats cure. Most dermatologists recommend starting in your mid-20s. Begin with a gentle option (CeraVe Retinol, The Ordinary Granactive Retinoid) and build tolerance.

    How long until I see results?

    Hydration: Immediately. Blemishes: 4-6 weeks. Hyperpigmentation: 8-12 weeks. Anti-ageing: 12+ weeks. Skin cell turnover takes ~28 days — give products a full cycle minimum.

    Is expensive skincare better?

    Not necessarily. The Ordinary and CeraVe use the same active ingredients as £100+ products. You pay for elegant textures, packaging, and fragrance — not better results. However, some premium brands (Paula's Choice, Skinceuticals) do offer superior formulations worth the investment.

    START TODAY

    Ready to Build Your Routine?

    Start with The Ordinary Niacinamide + CeraVe Moisturising Cream — effective, affordable, and beginner-proof. Add retinol after 2-4 weeks once your skin has adjusted.

    Shop The Ordinary on Amazon →
    Sento earns a referral if you click — never affects our recommendations.

    Shop Our Top Picks

    💪

    Want more? Visit the Health & Fitness Hub

    Gym memberships, supplements & fitness gear — compare and save.

    Sento earns a referral if you click through our links — this never affects our recommendations. Prices and details correct at time of publication. Updated March 2026.